AISHA BEAUTY was created around a simple idea: everyday personal care can be practical, beautifully presented and enjoyable to use.
Rather than beginning with an oversized collection, we started with five essentials across face, hair and body care — products designed to fit naturally into the routines people already have.
From cleansing in the morning to hair care, body care and the finishing touch of CC Cream, the first AISHA BEAUTY collection is intended to make everyday routines feel a little more considered.
The First Collection
Five Essentials. One Beautiful Routine.
Our first collection brings together five everyday essentials across face, hair and body care.
The objective was not to create more products for the sake of variety. It was to begin with a focused collection that could work together across the everyday face, hair and body-care routine.
Beauty in the Details
Everyday products should still feel special.
The experience of a beauty product begins before it is applied.
How it looks on the shelf. How it feels in the hand. How easily it becomes part of the day.
AISHA BEAUTY combines a distinctive burgundy-and-gold identity with products developed for everyday personal-care routines. The result is a collection designed to feel elevated without becoming complicated.
Cleanse
A fresh start.
Care
Part of your everyday hair routine.
Perfect
A simple finishing step.
Our Malaysian Connection
Where the AISHA BEAUTY journey begins.
AISHA BEAUTY's first collection begins its journey in Malaysia.
Our initial five-product range is manufactured by CL Cosmetic Industries Sdn. Bhd. in Kajang, Selangor, and introduced to the Malaysian market by Meridian Trade Group (M) Sdn. Bhd.
Starting with a focused collection allows us to build the brand deliberately — listening, learning and developing AISHA BEAUTY around the everyday routines of the customers we serve.
Malaysia is therefore more than the first market for AISHA BEAUTY. It is where the first chapter of the brand is being written.
Confidence doesn't need to be complicated.
For us, confidence is not about becoming someone different.
It can be as simple as feeling refreshed after a shower, having your hair ready for the day, or finishing your morning routine feeling put together.
These are small moments, but they happen every day.
That is the idea behind AISHA BEAUTY.
Confidence. Redefined.
AISHA Experiences
Real Routines. Real Impressions.
Discover how AISHA BEAUTY fits into the everyday routines of customers across Malaysia.
CC Cream SPF 50 PA++
“I reach for this on busy mornings when I don't want a complicated makeup routine. It takes only a few minutes to apply, and I like the natural, put-together finish.”
“What I like most is how straightforward it is to use. The pump bottle is practical in the shower, it fits easily into my normal hair routine, and the packaging feels much more premium than an everyday shampoo.”
“The Shower Gel has become one of those small things I look forward to using. The pump is convenient, and the burgundy-and-gold bottle makes an ordinary shower feel a little more special.”
